Keyword placement and density

One of the great debates in SEO (Search Engine Optimization) circles, is about keyword density and keyword placement. Where should I use my keywords and how many times should I repeat the keyword on a page?
I must say, I have read a lot of pages and forums on this and I have found that people cannot really agree on the figures. No one really knows how many times your keyword should appear on a page, let alone where to place them.
Let's have a look at these two issues. First of all I will discuss the density of a keyword and then we can talk about the placement.

What is keyword density?

It's the number of times that your keyword appears on a particular page. As easy as that. 
There is actually a formula for keyword density. I have found this on a lot of websites.  
The formula is a follows:
Number of times your keyword appears on the page, divided by the number of words on the page multiplied by one hundred. The formula would look like this:
Percent density = keyword on page/words on page * 100
So, if your keyword appears 10 times on a page and your have a thousand words on that page then the keyword density would be 1, which is a percent value. So, your keyword density would be 1 percent or 1%. The formula would look like this: 10/1000*100 = 1%
Got it! Great.
So, what should the keyword density per page be? Again, the experts seem to disagree, but most people agree that between 2 an 5 percent should do the trick. Some go even as low as 3%, while other go as high as 8% to 10%.
I have even read an article where the author suggested that Google does not even look at keyword density. He did some research of over a million pages and found that Google did not seem to be interested in the density of keywords. I was quite amazed at his findings, but my logic tells me that Google must look at density in some way.
How will it know what the page is about? I still believe that Google and other search engines do look at keyword density. Maybe not as intensively as they used to, but they still award some points to how many times a keyword is used on a page.
If the guys at Site Build It (SBI) thinks it's still important, then it must be. SBI has an analyze button when you create your page. After you created your page, you click the button and it will tell you whether your density is right or whatever you should add more of  the keyword or remove more of the keyword. SBI is one of the premier web creation companies in the world. I think they might just know what they are talking about.
You have to pay for this privilege though, but it might just be worth the effort and money.
I always make sure that my keyword appear naturally on my pages. I try to follow the 3% rule, but I don't enforce it. If my keyword density is only 1% or 2%, then fine. My content is important and if I feel that my page would look un-natural with more than 1%, then I'll keep it at 1%. Content is king.
I'm not saying you should ignore it totally. I'm just saying that your keyword should be used naturally on the page and your content should be the component that stands out. Try to keep a good balance between content and density.
There are also free tools that you can use to check your keyword density. Do a search on Google on "keyword density tool". There will be thousands of hits. I just use normal text editor tools and unix commands to check my density.
Remember, you want as many visitors to your site to buy your product or to click on your AdSense ads. If you are an infopreneur, then you want people to visit your site because you know what you are talking about. Your goal is to earn a passive income or to earn an extra income. You want targeted traffic.

What is keyword placement?

This is where your keywords should appear on a page. We know that it should appear naturally in your content, but there are some other places you could also put your keyword. Again, this could help the search engine spiders to index your site easily and maybe it could help with rankings.
Here are some tips on keywords placement:
  • Have your keyword appear in the page name
It's always a good idea to include your keyword in the name of your page. I use my keywords exclusively in my page names. By this I mean that my page name only consists of the keyword. There are exceptions, but I try to use it this way. On this page about keyword density and placement, I have called the page,
  • Use it in the heading tag
The heading is typically the, <H1> tag. The heading tag would look like this:
<h1>Heading of Page</h1>
When you open a book, the first thing you notice is the heading of the page. This is similar with web pages. The first thing the spiders will look for is, the heading. Have the heading appear at the top of your page. This will show the visitor what the page is about and also help the spiders figure out what the page is about.
You get different heading tags from h1, which is the main heading, up to h6. Website builders, such as Yola, have these heading built in, so it's easy to create a heading tag in Yola. Other website builders will have similar tools. In Yola you just select the page properties of the page and fill in the relevant information. Below is a screen shot of the page properties.
The first property is the heading. Just fill in the heading and Yola will do the rest, otherwise, use the <h1> tag.
  • Page title
Have your keyword appear in the page title tag. The html will look like this:
<title>Title goes here</title>
The title appears as a link when you do a search on a topic. This might not be important for spiders, but the human searching for something might just like your title, and click on your link. If the title is not there, how they know what the site is about.
Again, Yola makes this pretty easy. It has a title in the page properties that you can fill in. Have a look at the previous picture.
  • Description
Put your keyword in the description meta tag. It would look like this:
<meta name="description" content="Description of page goes here." />
This description will appear just below the title after you have done a search. This might also not count points with the search engines, but for human visitors, it definitely will.
Remember, when people search for something in Google, they get a lot of results. They will scan through these results and if something in the description looks appealing, they will click. Yola also has a property for the description. 
  • Keywords meta tag
Populate your keyword meta tag with your keyword. It looks like this:
<meta name="keywords" content="keywords, separated, by commas" />
Separate your keywords with commas. Your keyword should definitely appear in the keywords meta tag. Google does not look at this tag anymore, but other search engines might still use it to rank pages with.
Well, I said Google does not look at this anymore, but they might use it to determine what a page is about. They don't use it for page rank anymore. Yola has the keywords meta tag as a property as well.
Nobody really knows the secret behind how Google ranks pages, but your keyword density and keyword placement might just earn you some extra points when it gets to page rank. You want your page up top and doing these little things will help you get there.
Big hosting sites such as Site Build It still believes that it's important and I agree. My pages have received a lot more visits since I started implementing these tips. Whatever you use a site builder or native html, make sure about your density and placement of keywords.
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